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Skewed results during marketing campaigns and reduced accuracy as a single email ID fetches multiple records.
Unnecessary payment for duplicates because of Marketo’s database pricing per record.
Cleanliness is affected.
Requires the a costly investment in a duplication deduplication tool.
Solution
Using the Marketo Snap Pack, you can automate the deduplication of records by merging the lead source data that contain the email ID. The example pipelines below demonstrate how this can be done using a Smart List, Static List, and createdAt and updatedAt filters.
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Configure the start date and end date for which the deduplication of records has to be done. Provide the start date and the end date in the pipeline parameters.
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Second Pipeline
The second pipeline executes another child pipeline (third pipeline) that fetches the Marketo records for the specified date range. This pipeline identifies the duplicate records by email ID and merges the Person Source field data to form a unique record for an email ID.
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